LA LA LAND- Retail Store, Hollywood Category: portfol
ClientDepartment store LA
32,000 sq.ft. retail store in Los Angeles located on Hollywood Boulevard, next to Madame Tussauds museum and the Chinese Theatre. The idea is to use the multimedia platform in order to provide customers with a magnificent and yet pleasant stay and at the same time to attract visitors to come in by creating a buzz. Interiors – Giant main screen, LED screens shaped as logo letters, 16 columns coated LED and one 2.5m diameter LED ball opening and closing dynamically. All screens are synchronized displaying specially made content. Themes played; Hollywood, California, USA, Disco, James Bond, Extreme, Rock Life, etc. Each screen can play individually, the synchronization between the screens create a unique experience bringing the visitors into the Hollywood magical world.