The Fields of Tomorrow- Milano Category: portfol
ClientIsraeli Foreign Affairs Ministry
“Fields of Tomorrow” was created in order to emphasize and promote Israel’s agriculture technological strength. The concept is based on creating an Israeli icon that symbolizes the Israeli contribution for “Feeding the planet”.
The main structure is based on a huge vertical real field, combining different species of crops. The field will be merging with a large LED screen giving it a vivid feel and showing the technology behind the crops. The entire monument will be built of 100% recycled materials, in accordance with the regulations of green architecture. Inside the pavilion the visitor would enjoy two multimedia experiences telling the story of the Israeli technological contribution to the world feeding it, while providing a deep look into the development of agricultural technology in Israel. The “Fields of Tomorrow” is an extraordinary visual experience that will take its audience on a journey toward the future of humanity.